A brand that has changed the way consumers and apparel companies view their environmental impact, Patagonia has become an organization that has expanded beyond the core purpose of outdoor apparel and equipment.
You can add Patagonia as a staple of many outdoor enthusiasts’ closets, but this company has a lot more that you may not be aware of yet.
Here are 30 inspirational facts you should know about Patagonia.
- Patagonia began selling corduroy shorts and rugby shirts in the United States to mountaineers looking for tougher clothing for their sport.
- The beginnings of a travel brand in Scotland in the 1970s inspired rugby shirts, leading to the importation of styles from the United Kingdom and New Zealand by Evan Chouinard, founder of Patagonia.
- With the advent of climbing, the brand has now expanded its focus to include other silent sports (no engine required) such as snowboarding, skiing, mountain biking, fly fishing, surfing, and trail running.
- Patagonia, a mountainous region in South America, inspired the brand name.
- Retail stores offer customers a service to recycle their old Polar Fleece, which includes brands that are not Patagonia.
- Patagonia was founded in 1973 in Ventura, California, where it is headquartered.
- Walmart joined forces with Patagonia in 2010 to create a sustainable clothing alliance aimed at reducing the environmental impact of garment companies.
- Evan Chouinard still owns the entire brand with his wife.
- The Patagonian mission statement is “We are in business to save our planet.”
- The Warne Wire program is an online marketplace through which companies sell Patagonia gear used to extend the life cycle of their clothing.
- In 1994, it was decided to switch to organic cotton, and in 1996 the first all organic cotton line was introduced to consumers. Since then all the cotton used in the company has been organic.
- Patagonia is transparent in its supply chain and includes a list of its finished product suppliers available on its website.
- They hold the title as the first brand in the world to be certified by the Traceable Down Standard as well as the Responsive Wool Standard.
- Patagonia has imposed an “earth tax” on itself since 1983, donating at least 1% of its sales to environmental groups.
- For Black Friday 2011, the company printed a full-page ad in the New York Times telling customers not to buy products they didn’t need, which inadvertently boosted Patagonia’s sales.
- While within the brand’s target market sports community, big fashion brands, including Supreme and designer Patrick Orwell, have paid homage to Patagonia with their designs.
- Patagonia workers are allowed to be involved in environmental projects, including an annual community salmon run, bike-to-work-week, and a company-spent trip to Chile’s Patagonia to help restore and develop Chile’s new national park soon. A former sheep farm.
- The company has gone beyond just clothing and sports equipment and worked to fix the food chain by selling sustainable source foods to customers.
- Patagonia originated from Evin Choinard’s parent company Chouinard Equipment but adopted its current name to represent part of the business apparel and to avoid the apparel being associated only with mountaineering.
- The brand was the first company to teach the concept of layering to sports and outdoor consumers, which they used in their catalogs.
- In 1988 the company launched its first environmental campaign, which encouraged the urbanization of the Yosemite Valley and continued each year to educate on a specific environmental issue.
- Early in the company’s history, they have taken steps to reduce its environmental impact, including the use of recycled content paper in its catalogs and the use of solar tracking skylights in its distribution centers.
- Patagonia filed multiple lawsuits against them in the 1980s over their safety precautions.
- The brand is constantly adding new eco-friendly fabrics to its supply chain, including fabrics made from flax and recycled plastic.
- The company was on the verge of bankruptcy during a recession in 1991 that saw 20% of its employees laid off.
- The first brush with Patagonia bankruptcy occurred in early 1973 after selling a batch of defective shirts at a large discount.
- The culture of the company is an important part of the brand. The company has no private office at its headquarters and includes one of the country’s first 150 on-location child care centers for its employees.
- The total value of Evan Chouinard is estimated at $ 1 billion due to his brand and he is included in the list of billionaires on Forbes.
- As of 2019, the brand has store locations in 20 countries and regions.
- One of the most well-known achievements of the outside community is the introduction of its pile jacket.
So there we have it. The global fashion label Patagonia, as we know it today, began very differently with its original shorts and rugby shirts for U.S. mountaineers.
Its range was extended to a full host of different games.
Patagonia goes a long way in delivering quality eco-friendly, sustainable products, and many other big fashion labels have adopted many of the company’s policies since then.
Patagonia encourages its staff to participate in many sustainable activities and practices.
So if you want to buy a high-quality, well-known label that makes a statement, why not try Patagonia? You will not be disappointed.